Selling is an honorable profession. Sales professionals are held to a higher standard than other professionals. Why? Because salespeople are trained in the skills of persuading and influencing. Therefore, they must hold themselves to the highest ethical standards.
Much like any other profession, success in sales requires dedication, commitment, and a strong desire to exceed. So, You’re New to Sales emphasizes three components to overall success: the will, the skill, and the refill. The focus and the purposes of this book are:
- To prepare you for the emotional aspect of sales success. Your attitude is an essential element in successful selling. Whether you are a rookie or a veteran salesperson, your attitude is vital to your success. We refer to this as your will.
- To teach you how to sell. That’s right. It is just that simple and straightforward. The purpose of this book is to teach you the practical skills, techniques, and strategies necessary for sales success. We refer to this as your skill.
- To encourage you to continue to learn your profession. Bryan Flanagan has been in sales for more than 40 years and he admits that he has never known anyone who has ever “graduated” from sales. You should continue to invest in your will and skill with new information to support your success. We refer to this as your refill.